A Case for Presentation
Orchestra work
Presentation isn't the last step of design. It's part of the design.
The other week, we had the chance to visit Jack Marples’ design studio, Orchestra.
The products were beautiful, of course. But that wasn't what stuck with me.
It was the experience.
Walking through the neighborhood bike shop, winding into a repurposed industrial building, past artists' spaces, then arriving at a studio that felt incredibly intentional.
Everything had a place.
The furniture. The lighting. The prototypes. The tools.
Even the way we moved through the room felt considered.
It reminded us that first impressions aren't only created by the product. They're created by the environment around it.
Jack walked us through current projects, shared his process, and we spent time talking about design and where each of us could lean on the other's expertise.
The range of work happening under one roof was thrilling. Rollerblades. Journals. Leather. Wood. Resins. Beautifully organized 3D printing equipment. And in the far corner, rows of carefully organized instruments, calling to be played.
The studio didn't feel like a workshop. It felt like an extension of the work itself.
As designers, we spend so much time thinking about how someone experiences a product.
This visit was a reminder that people experience us the same way.
Your studio, your office, your samples, your presentation. They're all telling your story before you've even started talking!
Thanks, Jack, for the generous conversation and the reminder that thoughtful presentation isn't decoration. It's communication.
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